Who Is Cactus Girl?

Well, I just showed my sourdough starter to my cat and said ‘this is your brother.’

(Just thought you should know who you’re dealing with.)

I’m Meredith, Messaging Expert, Brand Storyteller, and owner of Cactus Girl Media.

I help founders & service-providers turn their story into an Irresistible Buying Message that will bring maybe not all the boys to the yard, but definitely your ideal clients! 😉

I started my first business at 26, moving 1,400 miles across the country to launch a company that gave food-tasting tours in NYC’s vibrant ethnic enclaves. It was totally different than today’s marketing world—this was back when Instagram was fringe and Yelp reigned supreme!

I had no idea what I was doing—but I did it anyway. I built a website, handed out flyers in Times Square, charmed hotel concierges into recommending my tours, and obsessively updated my Yelp profile with the most FOMO-worthy food photos I could muster.

Looking back, I actually gained a lot of traction (it was easier to get noticed back then!), but I couldn’t see it at the time. Like so many solo entrepreneurs, I felt lonely, uncertain, and constantly on the edge of burnout.

Leading tours was fun, but the exhaustion and the constant question What if this doesn’t work? loomed large. Worse, I was running out of money, and no one took me seriously. To most people, I wasn’t a business owner chasing a dream—I was just some little tour guide scraping by.

This conversation took place way too often:

Then I met my upline. 😳

At a time when most people wrote me off, he told me I had potential. He said I didn’t have to work myself into the ground just to scrape by—I could have the lifestyle I wanted if I just followed his system.

That’s how I ended up diving headfirst into the shiny, promise-filled world of multi-level marketing (MLM). What started as a search for stability turned into a seven-year crash course in manipulation, high-control group dynamics, and the dangers of toxic business structures.

But in 2020, I reclaimed my life. I turned my story into a powerful marketing message for my brand photography and copywriting services—and it worked. Within two years, I went full-time with Cactus Girl Media, helping others harness the power of storytelling to connect with their audience and grow their business.

And yes, I was trained for this! I have a degree in Communications, a certificate in Social Media Marketing from NYU, and a background as a political messaging analyst in DC, where my blog posts were regularly picked up by HuffPost. But more importantly, I’ve been telling stories—verbally and visually—since I was 10 years old

I’m a firm believer in the power of storytelling. Those soul-baring stories helped me launch my post-MLM offerings, leave my full-time job, and step into the role of master storyteller and messaging expert you see today.

Storytelling gave me so many of the things MLMs—and society at large—had promised me but never delivered. It put the power back in my hands.

Now, I’m on a mission to help other business owners do the same. Through storytelling, I’ve helped numerous entrepreneurs double their sales while staying aligned, authentic, and true to themselves.

After years of navigating my own healing and reclaiming my narrative, I know this to be true: your story is your superpower. And when you own it, the connections, clients, and revenue you’ve always wanted will follow.

Past Clients & Street Cred

  • Jenni Hubbs, Wealth Coach

    I was struggling with clarity in my messaging. Now, I'm hitting my target audience with a much more focused & aligned message! Meredith is such an expert.

  • Katie McManus, Business Coach & Strategist

    Meredith was able to distill my message and my personality into words in a way that I've never experienced before. She has a true gift, and knows exactly what questions to ask to write beautiful copy.

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